Mirch Masala was born to cater for Ahemdabad’s craving for a ‘hatke’ dining experience. The restaurant is decorated with vintage radios, hand-painted walls, transistors and mesmerizing framed posters of classics from Bollywood’s golden era. The charming ambience, along with the authentic preparation of North Indian delicacies using in-house khada masala and impeccable service, is widely embraced by the people of the city. Since then, Mirch Masala has become a place to create memories and today has a presence across 5 cities. With a legacy spanning multiple cities, Mirch Masala needed a website that reflected its unique ambience, authentic flavours, and rich heritage. To meet this demand, the team at Bloop crafted a captivating and immersive online platform, ensuring that every visit to the website evoked the same sense of charm and authenticity as a visit to the restaurant itself.

Everything at SP Fair 2022 was conceptualized and organized keeping in mind the experience of the students. Right from the pathway branding, to the entry gates, branding panels, signages, university backdrops everything was designed and executed with a goal to give the students an experience of being at the right place for their dreams to turn into reality. The venue was also given an interactive touch with a Photo Booth that students used to click selfies and post on their social media platforms. To get the right social media mileage, we also captured honest and genuine testimonials from students and from their parents regarding their experience at the SP Fair.